What is banner advertising?
Media advertising on the Internet is represented mostly by banners (small static or animated pictures) on different sites, where the chance of the potential customers’ visit is high. Usually these are thematic portals, search engine results, news sites and so on.
This kind of advertisement is effective if the customer’s target is in promotion of new brand, increasing of brand awareness, audience maximization.
How do we make banner advertisement?
Creation of media advertisement consists of few stages:
- search of optimal advertising space on different sites;
- media-planning (defining of target audience, advertising budget etc.);
- production of promotional material;
- analysis of the campaign, correction, drawing up reports.
The price of this advertisement is higher than of the others, because its main feature is in multifaceted effect.
Media advertisement is ideal for clients who plan to promote a complex campaign and take charge not only of sales increase, but also of brand image.